Agree.com - Where Contracts Close & Payments Flow, Together

Company & Team Introduction

Agree is a San Francisco-based startup co-founded by Marty Ringlein, Will Hubbard, and Evan Dudla. The company was started in 2024 with the goal of simplifying the contract agreement cycle from creation, signing, and management to integrating e-signatures, automated invoicing, and payment processing into a single platform. The founders are Marty Ringlein, Will Hubbard, and Evan Dudla. Marty is an esteemed entrepreneur, designer, and venture capitalist with multiple founding exits to massive companies like Twitter, Brex, and Eventbrite. Will Hubbard specializes in engineering and previously founded the social marketplace Niche, which was acquired in 2020, later joining Marty as a GP at Adventure. Evan Dudla brings additional engineering expertise and familiarity to the founding team as he was the CTO of multiple companies, working with Marty through acquisitions from Eventbrite and Brex. Their combined expertise and strong networks position Agree as a potential disruptor in the digital agreement and payments space. Agree has now grown its team size to ~5 people.

Product Overview

Agree simplifies the traditionally fragmented process of contract creation, signing, and payment by integrating e-signatures, contract development, invoicing, and payment processing into a single platform. Leveraging generative AI and optical character recognition (OCR), Agree allows users to collaboratively draft and revise agreements in real-time. The platform removes the need for separate invoicing tools by enabling payment collection via ACH, credit cards, or wire transfers directly tied to the agreements. Furthermore, all financial transactions sync with major accounting software, streamlining workflows for businesses and individuals alike. This all-in-one solution is designed for anyone ranging from freelancers all the way to enterprises looking to streamline and centralize their agreement workflows.

Total Addressable Market

The market for digital agreement solutions is expansive and rapidly growing, spanning industries such as legal services, real estate, freelancing, and enterprise contract management. With the adoption of e-signatures over the past few decades, led by incumbents like DocuSign and Adobe Sign, the industry is still experiencing significant growth. Valued at over $5.43 billion in 2023, the e-signature market is projected to grow at an impressive 41% CAGR through 2032, expanding the total addressable market to north of $118 billion. This presents Agree with a tremendous opportunity to provide substantial value to customers—initially for free—while strategically monetizing payment and invoicing features. By doing so, Agree positions itself to capitalize on the much larger digital payments market, projected to reach $10 trillion globally by 2026.

Business Model

Agree’s pricing model is based on a freemium structure. The Individual plan is free, providing secure e-signatures, integrated invoicing, and payment processing, but lacks advanced features like multiplayer controls, AR/AP automations, and API access. This free tier helps Agree.com rapidly attract users and build a broad customer base. The Teams plan is priced at $25 per user per month and includes more advanced features, such as multiplayer controls, AR/AP automation, and API access, making it suitable for small to medium-sized businesses that require enhanced workflow capabilities. For larger organizations, the Enterprise plan offers a fully customizable solution with all features included, such as CRM/ERP integrations, automation, and tailored workflows. Pricing for the Enterprise plan is customized based on the business’s needs. This tiered pricing model enables Agree to scale its user base effectively while monetizing from businesses that need more complex contract management and financial automation.

Traction

Agree has seen rapid and impressive growth, reaching over 14,000 users within just 4 months. This strong early adoption is a testament to the platform’s value and market fit. With a solid foundation of engaged users, the company is set to leverage powerful network effects akin to those of Calendly, where each user brings additional value by inviting others. Agree has also garnered significant media attention, including a feature in Fortune, and has received rave reviews from the ProductHunt community, earning accolades as Product of the Day, Week, and Month.

Competitors

Agree operates in a competitive space, facing well-established players like DocuSign and Adobe Sign in the e-signature market. On the payments side, platforms like Stripe, PayPal, and Bill dominate digital invoicing and payment processing and are key competitors in the business payments space, offering invoicing and money movement. However, Agree differentiates itself by fully integrating contract execution with payments in a seamless, all-in-one workflow. As the founder describes it, Agree is "what DocuSign and Bill would look like if they were fully integrated." This positioning gives Agree a strong advantage over competitors that treat e-signatures and payments as separate processes when, in reality, they’re tightly coupled, particularly as it moves further up-market into enterprise-grade solutions.

Funding

In September 2024, Agree raised $3 million in a pre-seed funding round led by Better Tomorrow Ventures. Other participating investors included 8-Bit Capital, Everywhere Ventures, Expedite Ventures, Firsthand Alliance, Hustle Fund, NEA, Singh Capital Partners, and Trust Fund. Initial funding is being deployed to expand the product’s capabilities and grow the company's engineering and product teams.