JustPaid - Automate your AR, Amplify your Cash Flow

Company & Team Introduction

JustPaid is an AI-powered finance platform that simplifies contract, billing, and payment management for businesses. Founded in 2022 and publicly launched in mid-2023, the Silicon Valley-based company streamlines operations by automating the accounts receivable (AR) department, providing continuous financial oversight and automation, improving cash flow and reducing manual effort. The founding team brings deep expertise in finance and technology including:

• Daniel Kivatinos (CEO) - Previously co-founded DrChrono, a Y Combinator-backed company that scaled to millions of users and achieved a successful exit in 2021.

• Anelya Grant (CPO/CFO) - A veteran accountant and second-time founder, has over 12 years of experience advising startups, including many YC companies, shaping JustPaid’s product vision.

• Vinay Pinnaka (CTO) - With over a decade of engineering experience at Invitae, Komodo Health, and DrChrono, built billing infrastructure that handled billions in transactions.

JustPaid’s team has a strong blend of SaaS operational experience, financial automation expertise, and top-tier engineering talent. Further evidenced by backing from Y Combinator (W23), they are well positioned as a leader in AI-driven finance operations.

Product Overview

JustPaid is an AI-powered finance platform simplifying accounts receivable management for businesses. It automates the entire AR process—from contract creation to payment collection—helping companies get paid faster and improve cash flow.

JustPaid automatically converts sales contracts into billing schedules, generates and sends invoices, tracks payment status, and sends smart follow-ups to reduce late payments. The platform reconciles incoming payments with outstanding invoices in real-time and integrates with major accounting platforms like QuickBooks and NetSuite for seamless reporting.

Advanced features include automated dispute resolution, AI-driven payment predictions to forecast cash flow, and customizable dunning workflows to reduce payment delays. JustPaid also supports multiple payment methods (ACH, credit cards, and wire transfers), allowing customers to pay faster and more easily.

By streamlining AR, JustPaid reduces manual work, improves financial visibility, and helps businesses accelerate revenue cycles and strengthen cash flow management.

Market Opportunity

JustPaid is tapping into the rapidly growing accounts receivable automation market, driven by advancements in AI and increasing demand for more efficient financial operations. The company addresses widespread inefficiencies in AR, tackling challenges like slow invoice payments and manual follow-ups that hurt cash flow.

In the US, 55% of B2B invoices are overdue, leading to cash flow problems and even business failures. Small businesses spend an average of 10% of their workday chasing unpaid invoices, diverting time from growth-focused activities.

The global AR automation market is projected to grow at a 13.1% CAGR from $3.5 billion in 2023 to $10.5 billion by 2032, reflecting a broader shift toward automating financial workflows. JustPaid’s AI-powered platform automates the entire AR process—from contract creation to payment collection—helping businesses improve cash flow, reduce manual work, and accelerate revenue cycles.

Business Model & Traction

JustPaid operates a B2B SaaS model, offering a finance platform with a strong focus on accounts receivable automation. The company follows a subscription-based revenue model with Starter, Starter+, Pro, and Enterprise tiers. Each plan includes features like bank connections, AI-powered contract reading, automated invoice generation, and collections assistance. Pricing details are available upon request.

Early adopters like Veryfi, Keywords.ai, and Roxy Realty have praised JustPaid for simplifying and accelerating AR processes, reducing manual work, and improving cash flow. JustPaid’s platform helps businesses manage their AR more efficiently, from contract creation to payment collection, without the need to scale finance teams.

The company’s strategic focus on partnerships, combined with strong investor backing and early customer traction, positions JustPaid well for continued growth in the financial automation market.

Funding

JustPaid raised a $3.5 million seed round in June 2023 to fuel its growth, attracting both institutional seed funds and prominent angel investors, reflecting strong confidence from VCs and industry operators.

Backers include Y Combinator, Rebel Fund (specializing in YC startups), and Decacorn Capital, along with notable figures like Leah Culver (entrepreneur and engineer), Jack Abraham (Atomic VC, serial founder), Mamoon Hamid (Partner, Kleiner Perkins), and Arash Ferdowsi (Co-founder, Dropbox).

Arash Ferdowsi brings valuable insights from his experience scaling Dropbox, while Y Combinator's backing offers JustPaid access to an extensive network and resources, helping accelerate hiring and business development.