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Noxi: Seamless Connectivity Without Borders, Powered by Satellite, Quantum & AI

A pre-seed telecommunications startup stitching together terrestrial, eSIM and low-Earth-orbit links so people, sensors and vehicles stay online—anywhere—on a predictable flat-rate plan.

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This week’s Startup feature is thenoxi.com. Noxi is revolutionizing global connectivity by offering seamless, borderless data through an innovative blend of terrestrial, eSIM, and low-Earth-orbit satellite links, orchestrated by AI to ensure predictable, flat-rate access anywhere.

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Company & Team Introduction

Noxi is a lean 18 member San Francisco-based telecommunications startup, founded in May 2025, driven by a vision to revolutionize global connectivity. The company aims to provide seamless, borderless internet access by integrating terrestrial, eSIM, and low-Earth-orbit (LEO) satellite links, effectively eliminating roaming costs and coverage gaps.1 Noxi's mission is to offer a predictable flat-rate plan, ensuring people, sensors, and vehicles stay online anywhere, fostering a more connected and inclusive world.

Leadership Team:

  • Pars Barghandan, Chief Executive Officer: A serial tech entrepreneur with a proven track record of building and scaling startups, including one successful exit. Pars has led cross-functional teams of over 50 professionals and is passionate about innovation and disruption in high-impact markets.2 He is the driving force behind Noxi's mission to revolutionize connectivity infrastructure with a focus on simplicity, automation, global coverage, and equitable access to technology.

  • Jasin Jusufi, Chief Technology Officer: A serial tech entrepreneur and full-stack web and mobile developer. Jasin leads Noxi's strategic planning, business development, and partnership management, specifically focusing on securing telecom partnerships and overseeing product development. His expertise is crucial in optimizing market positioning to make high-speed internet more accessible and affordable globally, and he is passionate about securing applications and identifying vulnerabilities.

Product Overview

Noxi offers a revolutionary connectivity solution through its multi-IMSI SIM/eSIM, designed to provide seamless and robust global internet access. This innovative product intelligently navigates between hundreds of terrestrial carrier partners and a Low-Earth Orbit (LEO) satellite overlay. At its core, an advanced AI engine continuously orchestrates this network, selecting the most cost-effective and fastest data path every few seconds. This intelligent routing ensures reliable, high-performance connectivity, even in remote or challenging environments, fundamentally transforming how users experience global data.

Key Features and Benefits:

  • Hybrid Coverage: Provides extensive reach with over 500 terrestrial carrier profiles across approximately 190 countries, ensuring broad geographical coverage.

  • Fail-Safe Connectivity: Incorporates LEO satellite fallback, extending reliable coverage to previously underserved areas such as ships, deserts, and disaster zones, accounting for over 55 million square kilometers of "zero-tower" geography.

  • Smart Routing: An AI engine continuously re-optimizes the network path every 15 seconds, significantly reducing data operational expenses by up to 70% compared to traditional pay-per-use roaming.

  • Cost Efficiency: Offers substantial savings, with an early-access unlimited plan at US $25/month, which is approximately 97% cheaper than typical roaming charges (e.g., a 1 GB plan that could cost around US $780 with traditional providers).

  • Instant Provisioning: Enables quick and easy setup with eSIM profile downloads in under 3 seconds, eliminating the need for physical SIM cards and improving convenience for travelers and field technicians.

Market Opportunity

Noxi is strategically positioned at the nexus of several rapidly expanding telecommunications sectors: roaming, eSIM technology, and satellite 5G. Each of these areas is experiencing significant growth, creating a substantial and evolving market for Noxi's innovative "anywhere-data" connectivity solution. The convergence of these trends points to a triple-digit-billion addressable spend, signaling a massive opportunity for Noxi to capture market share by offering a unified and cost-effective global connectivity platform that addresses the limitations of traditional models.

Key Market Trends:

  • 5G Non-Terrestrial Networks (NTN): This market is projected for explosive growth, expanding from US $3.2 billion in 2022 to an estimated US $93.6 billion by 2032, demonstrating a robust 40.6% compound annual growth rate (CAGR).

  • Global eSIM Market: The eSIM market is also on a strong upward trajectory, expected to grow from US $8.07 billion in 2022 to US $15.5 billion by 2030, at a CAGR of 7.9%.

  • Roaming Revenues (Consumer + IoT): Global roaming revenues are forecast to reach US $45 billion in 2024, highlighting the significant existing spend on international connectivity.

  • Connected IoT Devices: The number of connected IoT devices is set to more than double, increasing from 18.8 billion in 2024 to approximately 40 billion by 2030, driving an immense demand for pervasive and reliable connectivity.

Business Model & Traction

Business Model & Early Traction

Noxi operates on a usage-tiered Software-as-a-Service (SaaS) MVNO (Mobile Virtual Network Operator) model, offering a disruptive approach to global connectivity. Instead of the traditional per-megabyte roaming charges, Noxi provides customers with a predictable flat monthly fee per SIM for unlimited data. This innovative pricing structure is designed to eliminate bill shock and provide transparency, a significant departure from the complex and often expensive legacy roaming bundles offered by incumbent mobile network operators. While young, Noxi's business model is strategically built to capture the significant market opportunity in global, roaming-free data, leveraging a hybrid network that optimizes for both cost and speed.

Key Aspects of the Business Model & Traction:

  • Usage-Tiered SaaS MVNO: Noxi's core offering is a monthly subscription per SIM for unlimited data, with optional satellite burst capacity for specialized needs. This flat-rate model contrasts sharply with the variable "pay-per-use" roaming, providing cost predictability and a major competitive advantage.

  • Competitive Pricing: The beta plan is priced at less than US $25 per SIM per month globally. This positions Noxi to significantly undercut traditional roaming costs, offering savings of approximately 97% compared to expensive international data plans (e.g., a 1 GB plan on Vodafone "Rest-of-World" could cost around US $780, while Noxi's unlimited plan is US $25/month). This aggressive pricing is designed to drive rapid adoption.

  • Industry Context & ARPU: MVNOs typically report Average Revenue Per User (ARPU) between US $5-20 per month, depending on the market.1 Noxi's sub-$25 global unlimited plan aims for a higher ARPU by delivering significantly more value and eliminating roaming friction.

  • Design-Partner Pilots (Q2 2025): Despite its young age, Noxi has already secured significant early traction through four design-partner pilot programs in Q2 2025. These enterprises, spanning logistics, maritime, drone operations, and tele-health, have deployed approximately 1,800 live SIMs, moving 5.4 TB of data in their first 60 days. This demonstrates strong early validation of the product and its value proposition in commercial settings.

  • Low Churn Rate: During the beta phase, Noxi has observed a churn rate of less than 2% per month. This low churn, attributed to API-level analytics lock-in, indicates high customer satisfaction and stickiness, crucial for a subscription-based model.

Competitors

Noxi enters a dynamic and evolving telecommunications landscape where several established players and emerging technologies are vying for global connectivity. While traditional roaming providers, eSIM aggregators, and direct-to-device satellite incumbents all aim for broad coverage, Noxi differentiates itself by sidestepping their inherent trade-offs, particularly around cost, flexibility, and technological compatibility.

Key Competitor Categories and Noxi's Differentiation:

  • Traditional Mobile Network Operator (MNO) Roaming Bundles (e.g., Vodafone, AT&T, EE):

    • Competitive Landscape: These operators rely on legacy pricing models, often characterized by high per-MB charges, limited data allowances, and complex zone-based pricing. Their roaming solutions activate with existing plans, but typically incur significant additional costs for international usage.

    • Noxi's Sidestep: Noxi fundamentally undercuts these models by offering an unlimited, flat-rate plan that is approximately 80-90% cheaper than traditional roaming. Its instant eSIM provisioning eliminates the need for physical SIM swaps or visiting kiosks, a major convenience advantage.

  • eSIM Aggregators (e.g., Hologram, 1NCE, Soracom, Airalo, GigSky):

    • Competitive Landscape: These companies offer broad carrier deals and a convenient digital SIM experience, allowing users to switch between multiple carriers without physical SIM cards. However, their data plans are often metered (pay-per-use), and while more affordable than traditional roaming, they still can lead to unpredictable costs for heavy data users.

    • Noxi's Sidestep: Noxi differentiates itself with unlimited flat-rate data plans, removing usage anxiety and offering predictable billing. Furthermore, Noxi plans to incorporate quantum-safe tunnels, providing an advanced security feature not commonly offered by current eSIM aggregators.

  • Direct-to-Device (D2D) Satellite Incumbents (e.g., Starlink D2D, AST SpaceMobile):

    • Competitive Landscape: These players focus on providing connectivity directly from satellites to devices, often requiring custom radios or specific hardware for optimal performance. While they offer coverage in remote areas, their solutions are typically space-only and may not seamlessly integrate with standard terrestrial networks or conventional devices.

    • Noxi's Sidestep: Noxi's hybrid model provides a significant advantage as it works with standard 4G/5G chipsets, eliminating the need for custom hardware. By intelligently leveraging both terrestrial and satellite networks, Noxi offers a more integrated and widely accessible solution for consistent connectivity, rather than relying solely on a space-only approach.

Funding

With roughly 14 months of runway and plans for a seed round in early 2026.

  • Target raise: US $3-5 M seed.

  • Use of funds:

    • Double product and engineering head-count to 30+ for carrier onboarding.

    • Extend eSIM R&D to 3GPP Rel-18 NTN support.

    • Launch Latin-America point-of-presence (adds 220 M addressable subscribers).

  • Milestone trigger: >10 k paid SIMs or first handset-OEM integration, whichever occurs first.

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