Supermove - The Modern Operating System for Moving Companies

Company & Team Introduction

Supermove is the end-to-end digital platform for moving and storage companies, transforming the industry from the pen and paper-based processes that still largely dominate. The company’s software simplifies, digitizes, and streamlines the entire process from lead capture, estimates, scheduling, managing jobs, and reporting. Supermove was founded in 2019 by a pair of Berkeley CS grads, Wonjun Jeong (CEO) and Mark Miyashita (CTO). Prior to Supermove, Wonjun held roles as Senior Software Engineer at Pinterest and as a software engineer at Facebook, while Mark co-founded 2 YC backed EdTech startups and was CTO of both Quad (YC S11) and Leada (YC S15). The idea of Supermove upon Wonjun after he had to move 3 times in a single year, and each time he moved, the experience was terrible. He knew there had to be a better way and set out to improve the process for all parties involved, and Supermove is his answer. The company is headquartered in San Francisco, California, but has chosen to build out its team remotely and has scaled its workforce to 40+ employees.

Product Overview

Supermove’s platform was built from the ground up to be the all-in-one platform for everything a moving business would need. Its main product is its office app CRM, which allows companies to capture and convert more leads and streamline job scheduling, communication, and dispatch. Supermove also has an app for crew workers that shows them their assigned jobs for the day, and the crew can walk customers through the Bill of Lading and other relevant documents right in the app. Supermove calculates all job expenses, including drive time, materials, and taxes, reducing mathematical errors. The company’s estimator app allows companies to survey a property in person or virtually, add rooms and indicate which items are to be moved and what stays. The app will calculate square footage and weight and estimate the job price accurately. Supermove also offers a storage app which allows businesses to track their warehouse containers, manage customer storage projects, send invoices, and accept payments right in Supermove, saving businesses money with lower rates compared to competing processors, centralizing financial information to a single platform, and providing a more cohesive customer experience.

Total Addressable Market

Supermove is solving a massive problem for moving companies across the globe, helping them reduce organizational errors and clutter while keeping employees on track with Supermove. According to research from verifiedmarketreports.com, the total addressable market for moving company software was $14.7B in 2020 and is slated to grow at a steady 10.3% CAGR through 2026, expanding Supermove’s total market opportunity to ~$26B. According to the company, there are over 40,000 moving and storage companies across the globe.

Business Model & The Numbers

The company utilizes a two-tier SaaS model. Supermove’s entry “Essentials” tier is $176/truck/month and offers features such as CRM, Crew portal & app, long-distance trip planner, customer GPS, document templates, estimator app, billing engine, move calendars, email integrations and unlimited users. For larger companies, Supermove also offers a “Pro” tier for $275/truck/month for additional features and support, including multi-location support, custom workflow automations, QuickBooks Integration, API support, customer success manager, priority customer support, tariff implementation, and configurable reporting. Discounted pricing for quarterly and annual subscriptions are also available. Supermove also offers an AI sales co-pilot, which offers functionality such as call recordings, call transcripts, AI-enabled email and SMS, etc., priced on a per-quote basis. According to data from getlatka.com, Supermove hit 8.1M in revenue in 2023. The company also announced more recently they have grown revenues >2x in the past year.

Traction

Supermove's traction has been promising. The company already serves over 100 moving and storage companies worldwide, including the Southwest Movers Association, California Moving and Storage Association, Able Moving & Storage, Dearman Moving & Storage, and the International Association of Movers. Through their moving and storage customers, they’ve serviced over $150M in moves and have helped 100,000s of clients through a massive change in their lives with an efficient and stress-free process.

Competitors

The competitive landscape for Supermove is quite favourable. Granot is the current industry leader, founded way back in 1994, and it is not difficult to tell. The difference in product and engineering is stark; Granot is old, inflexible, has a clunky UI, and ships minor updates infrequently. Supermove has an intuitive UI and consistently ships new features with a world-class design/engineering team. Another larger industry competitor is MoveItPro which has a much more competitive product in terms of UI and feature set but has a few shortcomings, including customers expressing concerns about quote accuracy, buggy codebase, not offering any self-service pricing options, forcing customers to sign minimum year-long contracts, and charging additional fees not initially discussed when signing the contract. Supermove is also the only company in the industry leveraging the power of AI to further simplify the moving/sales process with their co-pilot product.

Funding

Supermove has raised multiple rounds of funding but has been quite secretive about details surrounding earlier rounds. At the beginning of 2022, Supermove publicly announced an $18M Series A round, raising from a laundry list of top-tier firms, including a16z spearheading the round, a follow-on investment from Founders Fund, and angel investors from top unicorns Slack, DoorDash, Scale AI, and Pilot.