Supernewsroom.AI: The "Pay-for-Performance" Disruptor in Global PR

Company & Team Introduction

Supernewsroom.AI is an award-winning Malaysian media-tech startup that is fundamentally redesigning the public relations workflow. Founded by industry veterans, the company operates at the intersection of journalism and technology, offering a "Public Relations Super App" that allows brands to secure guaranteed media coverage with a single click. By leveraging a deep understanding of the "media bottleneck"—the difficulty of getting stories heard in a saturated news cycle—Supernewsroom.AI has transitioned from a traditional PR agency background into a high-growth SaaS platform. The leadership team combines decades of on-the-ground media experience with advanced tech strategy:

• Manminder Dhillon (Founder & CEO): An award-winning PR practitioner and former broadcast journalist with a Master’s in Corporate Communications; she also leads Intelectasia, one of Malaysia’s top PR training firms.

• Puspavathy Ramaloo (Co-founder & CSO): A former broadcast journalist who brings deep insights into the editorial side of the newsroom, ensuring the platform aligns with journalist workflows.

• Malaysia Digital (MD) Status: Recognized by MDEC as a frontrunner in Malaysia's digital economy, providing the company with strategic government support and regional credibility.

Product Overview

The Supernewsroom.AI ecosystem is a multi-layered platform designed to automate the entire PR lifecycle—from content generation to publication and impact analysis. Unlike traditional tools that merely offer a database of contacts, this platform provides a marketplace for guaranteed results.

• SuPR.AI Agent: An intelligent AI engine that generates tailored press releases and matches brands with the most relevant media outlets to maximize pickup probability.

• ESG Newslytics.ai: A specialized, proprietary platform that utilizes machine learning to analyze environmental, social, and governance (ESG) news coverage, helping PLCs (Public Listed Companies) track their narrative against 12 essential ESG keywords.

• DIY Publicity Platform: A cloud-based SaaS that gives users direct access to over 800 top-tier global news sites, allowing for instant, "on-demand" publicity.

• Full-Service Integration: Beyond automation, the platform offers professional writing and translation services to ensure content is localized and "media-ready" for diverse global markets.

Market Opportunity

Supernewsroom.AI is tapping into a massive global shift where traditional PR agencies are being replaced or augmented by "PR-tech" solutions.

• The PR Market: The global public relations market is projected to reach $112.98 billion in 2025, with a CAGR of 6.1%.

• The AI Adoption Curve: Approximately 75-80% of PR professionals are expected to integrate AI tools for content and monitoring by the end of 2025, moving the industry toward "augmented PR."

• The ESG Narrative Niche: As global regulations (such as the IFRS S1/S2) tighten around ESG reporting, the demand for "ESG Newslytics" is exploding among corporate communicators who need to prove their impact to stakeholders and investors.

Business Model & Traction

The company has successfully pioneered a pay-for-performance model, a radical departure from the traditional "monthly retainer" agency model that often lacks transparency.

• Pay-Per-Publication: Brands only pay for successful content placements, making the platform accessible to startups and SMEs while providing a high ROI for large enterprises.

• Credit-Based System: Users can purchase credits for specific tasks—such as media matching, distribution, or hiring a freelance translator—allowing for flexible, granular spending.

• Market Traction: To date, the platform has served 4,000+ brands and maintained a presence across 18+ countries, including key markets in Southeast Asia (Malaysia, Singapore, Indonesia, Vietnam) and Greater China.

• Monetization for Media: The platform acts as a dual-sided marketplace, helping news organizations and digital publications monetize their reach through high-quality, relevant sponsored content.

Competitors

The PR tech space is crowded, but Supernewsroom.AI differentiates itself by moving away from "outreach" and toward "guaranteed placement."

• Legacy Giants (Meltwater, Cision, PR Newswire): These platforms focus on massive databases and monitoring but often require high annual subscriptions and don't guarantee results.

• AI Writing Tools (Hypotenuse AI, ChatGPT): While excellent at generating text, these tools lack the media relationships and "last-mile" distribution network that Supernewsroom provides.

• Direct Differentiator: Supernewsroom’s "performance-only" guarantee and its specific ESG Newslytics vertical create a protective moat that generic AI tools cannot easily replicate.

Funding

Supernewsroom.AI has demonstrated high capital efficiency, utilizing strategic grants and seed funding to reach a global scale.

• Total Funding: Approximately $437.7K raised across three key rounds.

• Lead Investors: Cradle Fund (Malaysia's premier early-stage startup funder) has been a consistent backer, providing both the CIP 500 grant and subsequent seed investment.

• Financial Health: The company has reported double-digit year-on-year growth (including a reported 85% growth in its client base during key expansion years), signaling a move toward sustainable profitability and a potential Series A round.