Topo - The YC-Backed Startup Transforming Sales Workflows

Company & Team Introduction

Topo is a Paris-based B2B SaaS startup founded in 2022, aiming to revolutionize sales engagement through AI-driven digital salesrooms and customer collaboration tools. With a lean and specialized team of around five employees, Topo’s founding team brings a combination of deep expertise in sales, technology, and artificial intelligence.

Dan Elkaim (CEO) – Former strategic sales leader at Aircall, where he played a pivotal role in scaling ARR from $10M to $110M. Holds a Master’s in Entrepreneurship from ISG.

Leonard Henriquez (CTO) – Former Engineering Manager at Manda, with expertise in SaaS development, full-stack engineering, and AI. Holds a Master’s in Data Analytics & AI from EDHEC.

Robin Philibert (COO) – Ex-Head of Outbound EMEA at Aircall and Sales Manager at Paris Saint-Germain, bringing extensive experience in outbound sales and revenue operations.

Product Overview

Topo provides a sales engagement suite designed to minimize manual effort, enhance buyer-seller interactions, and accelerate deal closures. Key product offerings include:

Mia (AI Sales Agent)

• Automates outbound sales processes, reducing manual workload.

• Schedules meetings and integrates seamlessly with CRM systems.

• Logs all interactions automatically to enhance deal tracking.

Digital Sales Rooms

• A centralized workspace for buyers and sellers to collaborate.

• A shared content repository for proposals, contracts, and relevant resources.

• Real-time deal tracking to improve transparency and decision-making.

Mutual Action Plans

• Collaborative editing of strategic deal documents.

• Milestone and timeline management for structured deal progression.

• Clear accountability and next steps to reduce deal friction.

Market Opportunity

Topo’s product suite positions them at the intersection of 3 large, rapidly growing markets.

• Sales Engagement Software Market: Valued at $1.7B in 2022, expected to reach $4.2B by 2027 (CAGR of 19.8%)

• Digital Sales Room (DSR) Market: An emerging market segment within the broader Sales Enablement market, valued at $2.6B in 2022

• AI Sales Assistant Market: Part of the broader AI in Sales market, valued at $3.5B in 2022, with an expected CAGR of 32% through 2030

Three key macro trends are driving the impressive growth in these markets:

• Rising Adoption of AI in Sales Workflows: AI-powered sales automation is becoming standard in outbound and deal management.

• Shift to Remote & Hybrid Selling: Increasing reliance on digital sales tools due to remote work adoption.

• Personalized, Digital-First Buying Experiences: Buyers expect seamless, AI-driven engagement rather than traditional sales pitches.

Business Model & Traction

Topo operates on a tiered SaaS subscription model, targeting sales teams of various sizes:

• Agent Plan: $875/month – AI-driven automation for small teams

• Growth Plan: $2,000/month – Expanded functionality for scaling mid-market teams

• Pro Plan: $3,000/month – Advanced analytics and automation for large teams

• Enterprise: Custom Pricing – Tailored solutions for large organizations with complex sales processes

The company has seen strong early adoption from notable customers across a range of verticals, including Aircall (B2B SaaS), FoodPanda (Online food delivery), remark (AI-driven analytics), ReadMe (Developer documentation SaaS), Sifflet (Data intelligence platform)

Competitors

Topo competes with established players in sales engagement, digital sales rooms, and AI-driven sales assistance, such as:

• Sales Engagement & Outreach: Outreach, SalesLoft, Apollo.io

• Digital Sales Rooms & Enablement: Highspot, Seismic, Showpad

• AI-Powered Sales Assistance: Gong.io, Drift

The company differentiates itself from the competition through:

• AI-native automation of routine sales tasks and follow-ups.

• Advanced digital salesroom capabilities tailored for deeper buyer collaboration.

• A specific focus on European SMBs and mid-market companies with unique go-to-market needs.

• Built-in mutual action plans to streamline and accelerate deal execution.

Funding

Pre-Seed Round (May 2023)

• €1M raised from Kima Ventures, BPI France, Snaw Ventures, and notable angel investors from Contentsquare, Lattice, Spendesk, Pennylane, etc.

• Funds allocated to team expansion and early go-to-market strategy.

Y Combinator (2024)

• $500K investment as part of YC’s accelerator program.

• Provided mentorship, additional resources, and credibility to refine the product and expand into new markets.